Much of the focus of the world's marketing has moved online, but online advertising still can't match the tangible impact of a print advert. Whereas online users tend to automatically filter out banner ads, print adverts are considered part of the publication, sharing its values, and thus worthy of consideration.
Print ads can build brand awareness or promote a specific and time-sensitive offer, and they can invite a response by going into newspapers or magazines as inserts or flyers. They remain an integral part of a well thought out marketing campaign.
If visibility and prominence is what you want, nothing beats a billboard advertisement. Placed by a busy road, it can't fail to be seen by thousands of passers-by each hour. Couple its sheer size with dazzling imagery, wit and a compelling offer, and you will see results.
A simpler and cheaper form of outdoor advertising is the banner, which is usually used at the site of your premises to draw attention, show customers where to find you, and promote your services to people passing by. Banners can also be used at trade shows and special events. We can offer free-standing or mounted banners as well as building and vehicle wraps, and we print on any material you require.
Everyone knows that vast numbers of consumers now regularly go online to browse, search and shop. You can't ignore the internet - but it's easy to waste a marketing budget on poorly planned online campaigns.
The internet offers the perfect opportunity for carefully targeted advertising - not the scattergun approach most offline advertising uses. But only if your strategy is planned with care and your advertising uses the strengths of the medium. Customers can be targeted by selecting the right websites and networks to advertise on, while emerging areas such as social media can be used to engage customers, spread the word and build loyalty.
Gigavine will provide an integrated and cost effective online advertising strategy that gives you a high return on your investment.
An effective display needs to be far more than a few posters, and an exciting, memorable exhibition needs to utilise all the resources available to it.
We create powerful displays - and exhibitions - that make full of use of the entire available environment, including banners, brochures, exhibition stands (pop up or custom built) and even interactive exhibits.
